Rawaj International and Sergat join forcesto serve theTourism Industry in Europe and Asia

Rawaj International and Sergat join forcesto serve theTourism Industry in Europe and Asia 12 Feb 2015
Dubai, UAE-Rawaj International the premiere boutique Public Relations and Communications agency in the MENA region signed an agreement yesterday in Dubai for an exclusive strategic partnershipwith Sergat, the specialist communications Agency for the tourism, hospitality, aviation and passenger transportation industries, to offer professional PR and communication services in Europe and Asia.

Rawaj International, established in 2001 with its headquarters in Dubai, is the Middle East's leading Boutique PR Agency. With a profound knowledge of various markets and services such as media relations, event management, research & counselling, strategic partnerships, crisis management, communications management, reputation management and digital marketing, Rawaj has added its signature flair to many firsts in the region. Founded 28 years ago (1987)in Barcelona, Sergat is, internationally, one of the longest established specialist agencies in its field and the pioneer in Spain.

The joint objective of Rawaj and Sergat is to lead the specialist communication for the tourism, hospitality, aviation and visitor attractions industries in Europe, Asia and in theMENA region.

Lale Ansingh, Founder and Managing Director of Rawaj International summarizes the partnership best by saying “Rawaj International and Sergat are joining forces to extend their service reach across various borders. Merging the expertise of both parties will be a recipe for definite success. With this partnership we will be leveraging our market position to a new level”.

By their previous partnership with Mileage Communications Group in 2013, Sergat   extended its presence in Asia with company’s headquarters in Singapore along with presence of 15 offices in 9 key markets around the continent. In their collaboration with Rawaj International,Marc Meister von Graffenried, Founder and Managing Director of Sergat states “The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both for regional ones as for international ones. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in UAE and Middle East as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms,where we believe we can offer unique advantages and values to the interested companies".

The consolidation of the market-leading strengths of each company with the new partnership enables both parties to leverage their services to a new level in Public relations and Communications in the tourism industries by reaching multiple regions.

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