Boutiq Ultra Lounge officially opens tomorrow

Boutiq Ultra Lounge officially opens tomorrow 22 Jan 2014
Boutiq Ultra Lounge makes a statement with a unique ‘by appointment only’ pre-launch

Dubai, UAE – Home-grown brand Boutiq Ultra Lounge starts to set itself apart from the rest of Dubai nightspots with a three-part private receptions from the 19th of January focused on a personalised and exclusive experience for its family, friends, media and VIP’s. Located at the five-star Address Hotel Dubai Mall, the new hotspot is officially open starting 23rd of January.

Boutiq Ultra Lounge is the brainchild of some of the global nightlife industry’s movers and shakers. Pooling their international experience from their venues in Miami, Washington, Sydney, London and Kiev, they’ve selected the best in its class elements to create a concept that is now to be dubbed as the la pièce de résistance of Dubai’s nightlife scene.

“Boutiq Ultra Lounge is definitely a reflection of everything we saw that worked successfully over the years in this industry. We offer that and more. We also pride ourselves on being a home-grown brand that will support a lot of local fashion designers, artists, and performers providing an international platform for them to showcase their talents,” says Boutiq Management.

The venue, with a total area of 5,000 square feet, has three main sections. The Lounge is open 7 days from 6:00pm to 3:00am and will offer an intimate setting perfect for professionals who wish to chill out after work, tourists who want to grab a bite and enjoy exotic drinks or even Dubai Mall guests who fancy some relaxation after a busy time in the mall. The Main Room is set for exceptional themed nights every Tuesday, Thursday, Friday and Saturday. This part of the club will guarantee parties to remember, networking opportunities and exposure for local talents in arts, fashion and music. And finally, the VVIP balcony is available to those who seek a private area but still want to be part of the action from the Main Room as it overlooks the stage and DJ booth.   

Boutiq Ultra Lounge also boasts a soaring 15 meter high ceiling, over 35 meters of high definition LED feature walls, and state-of-the-art equipment that together further heightens the total entertainment experience. The venue is the first to be powered by Avalon sound system by EAW in Dubai. Its fully integrated bespoke lighting design that has a dynamic light show stretching across the entire club was done by I Design, a Miami-based company who is also behind the design of LIV Miami, V.I.P New York & Opera DC to name a few.

Furthermore, Boutiq Ultra Lounge’s advanced Customer Relations Management technology, currently only used in New York, Las Vegas and Miami promises to provide unrivalled services as it captures a guest’s experience to ensure future visits are tailored precisely to his/her individual tastes and expectations.

Entry at Boutiq Ultra Lounge is subject to the door policy. For reservations, please contact or call +971526801855.

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