Dubai Marina Mall (DMM) in the Dubai Marina development opened in December 2008. Dubai Marina Mall is a bit smaller than The Dubai Mall, with only 390,000 sq ft of retail area (The Dubai Mall is about ten times that size). Both malls belong to the Emaar Malls Group, a subsidiary of the Dubai based developer Emaar Properties, and both have a similar architectural style. Dubai Marina Mall should keep Dubai Marina residents happy with shops, cinemas, restaurants, cafes, and even a hotel. Is a good place to head if you don't like crowds, especially on Thursday and Friday nights. Has pleasant outdoor areas on the Dubai Marina promenade.